If You Have Ever Stared At Your Closet And Cried Before A Brand Session I Wrote This For You

If you have ever stood in front of your closet two days before your brand shoot wondering if you should donate everything and run, you are in very good company. What you wear matters. It sets the tone, shapes the vibe and tells your audience who you are before you ever say a word.

Let’s make this simple. Here are five things to think about so you show up looking confident, aligned and completely you.

1. Wear clothes that feel like you

This is rule number one. If you would never wear a stiff blazer in real life, you do not need to show up in one for your shoot. Your brand photos should reflect the real you. Think elevated version, not reinvented version. Bring pieces that make you feel comfortable and confident because that energy shows up in every single photo.

Clothes that feel like you make you feel comfortable not stuffy.

2. Choose colours that fit your brand

Look at your brand palette. What colours do people already associate with your business. Neutrals are timeless and always photograph beautifully, but colour is powerful too. If your brand is bold, playful or bright, your clothing can reflect that. If you lean warm and soft, stick to tones that match that mood. Your outfits should support your brand vibe, not confuse it.

Incorporating your brand colours into your brand photos breaths life into photos.

3. 3 Outfits That Give You Maximum Brand Magic

If picking outfits stresses you out, this method will save your life. Katherine Bignon - stylist and closet fairy godmother - teaches a simple approach she calls “The 3 Look Rule” and it’s perfect for brand sessions.

Choose outfits that fall into three categories so your photos tell the full story of your brand.

The Uniform Look.
This shows what you do and builds trust by showing your expertise.

The Connection Look.
Your approachable everyday vibe. Something relaxed and friendly that feels like the version of you your clients actually meet. Think, out grabbing coffee or grabbing lunch with friends. This makes you relatable to your audience.

The Inspiration Look.
This is where your spark shines. Bold colour. Texture. A statement jacket. A flowy dress. Anything that shows your flavour. This the outfit that takes your shoot to the next level.

You can absolutely bring more than one option from each category. Bring two polished looks or three casual ones or a handful of personality pieces if they all feel aligned. As long as each category is covered, you will walk away with a gallery that feels dynamic, intentional and totally you.

4. Fit is everything

You can wear the cutest outfit on the planet but if it pulls, pinches or needs constant adjusting, it will show in your photos. Choose pieces that fit comfortably and let you move naturally. When you feel good, you photograph even better.

5. Add simple layers and accessories

Layers make your photos far more interesting. Think blazers, cardigans, scarves, glasses, jewelry or even a cute mug, notebook or laptop. These pieces add texture, variety and storytelling moments without the need for full outfit changes.

A colourful notebook that shows off a brand colour is the perfect accessory.

Still unsure what to wear

You do not have to figure this out alone. Many stores now work with stylists that can help you coordinate outfits. There are also many amazing stylists who provide virtual meets and can guide you with shopping links and planning. When you select outfits that work, it makes you feel unstoppable.

Your brand photos should celebrate who you are. When you feel confident, the camera loves you. Let’s plan your best looks yet.